• The seasons come and go, and the scenery around us changes.
    As the days flow by and are gone, simply standing still every now and then can be enough to find new and stimulating encounters.

    Take a break and see what insights you might discover.
    Take a deep sip of tea.
    “Pause & Inspire”

    #13 Dig Music and Brew Tea

    Autumn is said to be a time for reading, a time for art, a time when appetites grow…

    Whatever way you slice it, it’s a time for a little self-indulgence.

    On this crisp, clear autumn day, I decide to take a walk into town and find myself something new and interesting.

    Some album covers are familiar, others are new. I take them all in hand and look at each in turn.

    The very act naturally stimulates the imagination.

    Just as I do with records, I occasionally buy tea based on the look of the cover alone.

    What color will it be? What aroma, what flavor?

    I find myself imagining the possibilities as I open the package.

    Teaware ¥4,290 (Ocha SURU? Glass Kyu-su 01); Felt sleeve ¥1,100; Sencha “HENGE” (TADA TEA PRODUCTS, from CHAGOCORO brew note Album (7 varieties, ¥1,296))
    Knitted sleeve top ¥31,900; T-shirt ¥14,300; Trousers ¥25,300; Boots ¥82,500 (all from HYKE/BOWLES, Phone: 03-3719-1239)

    You use your own hands to bring to life a work of art created with love and care by someone else, somewhere else.

    If the first brew is the tea’s popular single, then the second brew could be considered the B-side. And they can even be mixed together.

    Maybe music and tea have more in common than I thought.

    Drop the needle, and hear the music play. Perhaps it’s the fact that you can feel your involvement in the process that gives analog music such warmth.

    I think, ponder, debate, change my mind, and finally come to a decision based on little more than intuition.

    It’s a wonderful feeling to expand one’s cultural palate.

    To be continued.

    Model: miu
    Direction & Styling: Tadashi Mochizuki
    Photography: Masayuki Shimizu
    Hair & Make-up: Nori
    Edit & Text: Yoshiki Tatezaki|Assistant: Mika Kobayashi
    Location: RANA-MUSICA RECORD STORE [Instagram]
    Produce: Kenichi Kakuno & Hiroshi Inada

    Choose your tea like picking your next song.
    Choose your OCHA like picking your next song.
    Find out more on chagocoro.jp/the-brew-note